A Life In Marketing
This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.
Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.
The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.
We're also on LinkedIn:
https://www.linkedin.com/in/hanne-knight-36b60041/
A Life In Marketing
Effective websites and ethical behaviour with Ryan Webb
In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients.
Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining his decision to become a B Corp and to generally consider the impact of his work from an ethical perspective.
As always, Hanne and I also discuss some of the latest research in this area of digital behaviour.
You can reach Ryan via his website https://ryan-webb.co.uk/.
Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk
