A Life In Marketing
This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing.
Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development.
The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-Green@uwe.ac.uk.
We're also on LinkedIn:
https://www.linkedin.com/in/hanne-knight-36b60041/
A Life In Marketing
Social media expert Luan Wise
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant.
We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour.
Luan's book is called 'Planning for Success: A practical guide to setting and achieving your social media marketing goals'. You can buy it in paperback, Kindle, and audiobook formats here: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S?
We hope you enjoy this discussion and the podcast in general. Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk
